With the array of tools and plug-ins that online marketers can use, it is sure a tough one to decide which to install. Certainly, you need plug-ins that will help you sort things out for your images, contents, pages, SEO strategies and the what-nots.
With that in mind, we are here to help you choose some of the best, and definitely must-haves, 12 fantastic and useful tools and plug-ins for internet marketing. Read on!
If you are an affiliate marketer and you have your website under WordPress, ThirstyAffiliates is a must-use. It is an affiliate link management tool where you can easily add links into posts, auto insert links, cloak links and analyze how your links are performing on your blog. It will even let you sort links categorically for your affiliate networks to be organized.
If you are looking for a simple and user-friendly contact form plug-in, look no further than WPForms. It is one of the most beginner friendly tools because of its drag & drop functionality. It is your solution to creating professional contact forms, order and payment forms, email subscription forms, and other online forms that is useful for your business.
As an online marketer, you definitely need a partner for your email marketing campaign — enter MailChimp. It is extremely popular with over seven million users around the world. It provides various ways in designing and sending your email newsletters. It allows you to track messages, setup auto-responders, create stunning email templates, manage subscribers and view analytics.
4. Yoast SEO
Yoast SEO is a do-it-all solution and the 1+ million active installs prove it. It is a reliable and powerful plug-in that guides online marketers who are not totally adept in search engine optimization (SEO). It also helps in ensuring that your plug-ins are regularly updated especially with how WordPress constantly changes. Basically, it detects and checks oversights and issues to make sure that everything is working fine SEO-wise.
Adsanity comes handy if you need ad management support for your online marketing. It is a WordPress plug-in that offers quick and simple ways in posting graphics and videos and in inserting banners and other advertising materials into your blog. It even gives you options on how long the ads will appear. The tool also delivers performance reports of each ad on your website so you can make assessment and do necessary changes.
Google Analytics is the real deal when it comes to free and complete web analytics tool. It helps you understand what visitors do on your website, gives you new ways in fixing what is not working in your campaign and helps you improve engagement and click-through rates. Google Analytics will also get you stronger results and ensure that customer insights will eventually turn into real gains — all that for free.
You know how important search engines are to the success of your business, and Google XML Sitemaps understands this. The plug-in will help major search engines such as Google, Yahoo and Bing better index your blog, crawl the site structure easily and retrieve information seamlessly. It will even heads-up search engines when a new content has been posted. Also, with this tool you can create an xml sitemap without worrying for additional coding.
Broken links can ruin your search engine ranking and you need to avoid that. With Broken Link Checker, you can prevent search engines from following broken links. It offers a quick fix to any broken link related issues by scanning your posts, pages and comments. When broken links are found, you will be notified through email or plug-in dashboard for you to make necessary changes. Broken Link Checker is definitely a time-save because you don’t need to manually go into each post or page to pinpoint the problem.
Speed is not just an essential factor to SEO but to your visitors as well. Ultimately, Google ranks fast-loading websites higher than their counterparts and visitors stay longer on a website when it doesn’t keep them waiting when in search for information. This means higher engagement and more potential conversions for your business. To achieve this, use W3 Total Cache. It is an optimization plug-in that helps you provide compressed files to your visitors, thus reducing the load on your server and making your website faster. In the nutshell, it increases server performance and improves user experience.
You know what they say about competition? Beat your competitors by knowing their game plan. SEMRush is your ticket to be on the top of a seemingly competitive industry. It will give you a look on how your competitors are fairing with their strategies especially in link building, display advertising and organic and paid search; and in getting necessary metrics when launching campaigns for your website regarding its competitors and keyword ranking.
Jetpack is a free all-in-one plug-in that provides advanced features including analytics, mobile themes, content tools and a lot more. It will give you visitor stats and security services and at the same time speeding up your images and helping you gain traffic. With all the Jetpack’s features, you have the option to use all of them for the benefit of your website or you can only pick a few according to your business needs.
12. Proofread Bot
You don’t need to hire a professional proofreader to check your work. You just need to install Proofread Bot into your website to get things done. It will automatically check for grammar and spelling issues. It will also detect stylistic and plagiarism concerns by running your articles through search engines like Bing. This is definitely a must-use if you want to publish killer contents.
We hope this page helped you in choosing the best marketing tools and plug-ins for your online business. If you have something to add, just comment below and let us hear your thoughts. That will surely help our fellow online marketers in making waves in this industry! Happy marketing!