You probably have heard that link building is dead. No, it just evolved and is now more advanced than before. It is no longer about a few links here and there nor buying your ranking position.
Link building 2016 has reached new heights that hurt those webmasters who stick to their old tactics. Today, to have a successful link building strategies means forgetting about thin contents, payment exchange, shortcuts, and robot links. Basically, it’s now about promoting your brand with the goal of building relationship with your target market.
What strategies can you practice then? Consider our rundown for you!
1. Do your e-mail outreach right
Reaching out to bloggers through e-mail for some back links is a good technique. However, most e-mail outreachers fail because of email copies that appear spam, deceiving or simply insincere. Introductory messages like “I am fan of your blog..,” “I noticed we’re in the same industry..,” won’t simply make the cut. Bloggers and online marketers know a spam message when they see one. They also know if you are just “fishing” for some back links.
What will you do? Start with honesty; you can never go wrong with that. And be personal. In your e-mail, indicate the name of the blogger, his address and the company he is affiliated to (this will give a hint that you have researched before doing an outreach). Discuss your intentions and how it will benefit the both of you. Adding phrases like “We can discuss this over the phone in your most convenient time” will connote how serious you are in dealing business with them.
2. Connect and build good relationships
If you want to get quality links, you have to earn it. Start participating in forums, social groups and blogs that are related and relevant to your niche. Post engaging comments that can spark a healthy discussion with fellow bloggers and internet users.
Being active in online hubs will open opportunities for you. You will not only get quality backlinks but you will also be connected with people who share your passion and interest. You will certainly learn a thing or two by growing your network and building your contacts.
3. Give testimonials and reviews
Businesses crave for reviews and testimonies considering the big boost it can give them. Look for online marketers who will let you share your experience with their product or service and have it posted on their website. This will be a win-win situation. They get a few words that will increase their credibility and build customer trust, while you get a backlink and a possible traffic from the website.
4. Have your website listed in trustworthy directories
Some may say that directory listing is a thing in the past. While there’s some truth to it, there are still valuable online directories, like Dmoz – Open Directory Project, that you can maximize. The key here is to find directories that are relevant to your niche, get listed and post a link to your site.
Niche-specific directories can help your website be indexed with search engines, thus improving your online visibility and ensuring that people will find you.
5. Scalable link reclamation
One way or another, bloggers have experienced their contents being used by someone without getting any credit. While this doesn’t sound cool, you can put it to good use.
You can reclaim links from bloggers or online marketers who used your image, video or content and get links from them to your website. For images, you can use automated reverse image tools like ImageRaider to find branded mentions that were unlinked or were not credited.
6. Know your competitors’ backlinks
You have to discover how your competitors play the game. Do they have back links that you don’t have? If yes, why don’t you have the common backlinks? Think about it, you are in the same industry and it doesn’t make sense that they are getting those backlinks while you only have a few or worst, none at all.
It’s about time you do your research and analyse the competition. You can use the Common Backlinks Tool (CBLT) for this. You just need to enter you top ten competitors and it will give you reports.
7. Interviews are also for you
How will you become an authority in your industry? Get quoted on publications and websites. How? Through interviews.
Getting interviewed is one way to share your knowledge about the industry you belong to. While televised interview is far-fetched, you can always do a Google+ hangout or a podcast, which is more relevant considering you are into online. If you haven’t done this before, you need to do manual outreach.
You can start contacting smaller website in your industry or you can also join social groups that hold regular interviews with online marketers and bloggers. When you get quoted afterwards in some contents, make sure you get a backlink to your page.
8. Content is King!
This is the basic and there is no way you will forget this. If you want to earn good backlinks, deliver quality contents. Bloggers in your niche and your visitors will be the one to give you those much-needed link equities when you get your way around content marketing.
Good contents are your ticket not only to successful link building but also to getting high ranking position in major search engines.
9. And of course, don’t forget social media
Where do you put your quality contents other than in your website? Social media. Keep it rolling with Facebook, Twitter, Pinterest, Google+ and the what-nots. You have to push it where your audience is. Getting backlinks means being visible to people who matter to your business. Share your contents and bring traffic to your pages. This may sound easier said than done but you have to get it done if you want to be relevant on the web.
Link building has changed over the years and it has become more complex. Nevertheless, you just need to develop the right strategies and avoid black hat techniques that will do more harm. Also keep in mind that link building is about giving what Google wants while ensuring that you also deliver what your audience expects from you. Happy link building!