Social media platforms, such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, and YouTube are gaining more and more popularity among billions of users. As a small business owner, you’ve probably heard that social media can help increase your website traffic.
However, are you still struggling with how to effectively increase website traffic through social media?
At CSS Ocean, we have compiled 4 creative ways on how you can get your social media platforms to drive more traffic to your website.
- Ensure that your website’s URL is highly visible
Almost every social media platform has a designated spot for you to add a link to your website. Make sure that your website’s URL is visible in your profile – be it on your Facebook About section, Twitter bio, or LinkedIn company page. By doing this, you are also giving your social media profile some credibility, and you can prompt your visitors to the next step – visiting your website.
- Refer people to your website
When you get questions on your social media platforms, refer them to your website with your answers. Here are some sample situations:
- “Do you offer this product/service?” Reply with a link to your product/service page.
- “How long have you been in business? What’s your mission and vision?” Refer them to the “About” section of your website.
- “Where are you located?” Link them to the embedded map on your website.
These are just some ways that you can lead your customers to your website. Think creatively and before you know it, more and more people are visiting your site!
- Share your posts
Every time you write a blog post, make sure to share it on your social media platforms. Sharing your blog posts on social media can help with search engine optimization (SEO), brand awareness, engagement, and it can increase the number of people reading your posts. It can also prompt your followers to visit your website to read more blog posts.
- Use a call to action
After people engage with your social profiles, prompt them on what they should do next. Let your visitors and followers know where they should go. Some common call to actions (CTAs) are “Comment Below”, “Visit Now”, and “Share this Post”. Some social media platforms will have specific buttons for these CTAs; however, some platforms require you to integrate CTAs within your posts.
- Successfully increase website traffic through social media
Social media platforms are great tools to increase brand recognition, but when used properly, it can also give your website a major traffic boost.