Anyone who has a website probably wants to increase their traffic. Many individuals who write content get few or even no readers when they were expecting to get a lot of traffic. This can be pretty frustrating and make them want to just give up on their website completely. What worked to increase your traffic in the past may not be relevant in 2018.
If you are reading this, you may be one of these people. Sure, you can spend hours promoting your blog or website in order to try to gain traffic, but really who has time for this every single time you put up new content? The kind of traffic that you really want is organic traffic. What this means is that visitors come to your website automatically without you spending hours of your time promoting it.
There are a lot of ways that you can influence organic traffic and guess what? We are going to tell you 5 of the tops ways to increase your website traffic in 2018.
#1 – Pay Attention to Your Keywords
One of the most important things you can do when it comes to increasing your organic traffic is to use the right keywords. Good keywords will drive traffic to your website by ranking your post to the top of search engine displays. Unfortunately, it isn’t that easy to find just the right ones. You first need to research appropriate keywords for your content. Use keyword research tools to decipher a few quality keywords to use. You need to find the main keyword that you want to use to rank on. This keyword should be in both the first and the last paragraph of the content that you are posting. In addition to this main keyword, you should have at least 5 more keywords, that are related to the main one, included in your content. If you are having difficulty deciphering which keywords to use, opt for ones that are long tail. What this means is that they are at least 3 words long. Long tail keywords tend to have low competition so it’s easier for them to rank.
#2 – Write Often
In order to increase your organic traffic, you have to write on a consistent basis. It can be difficult to set aside time to write regularly, but you will never increase your traffic if you don’t do so. Visitors won’t keep coming back to your website if you hardly ever post. Your website also won’t rank very high in search engines if you don’t add new content to your website. If your website rank tanks, so will the amount of organic traffic that you receive.
Content writers often don’t post as often as they should because frankly they just get bored with it. You can keep this from happening by having more than one niche. Don’t limit your postings to just one topic. The content you are writing should be something that you are passionate about or that you find to be interesting.
#3 – Only Produce Quality Content
While you should be posting content often, you shouldn’t post something just for the heck of it. You need to only produce quality content. If what you are posting is garbage then any traffic you gain from previous posts won’t likely continue to come back to read additional material you are posting. When it comes to where your website ranks, content is one of most important factors. Many content writers have difficulty determining what quality content is. One way to see what quality content should look like is to look at similar websites, that are successful, and see what kind of material they are posting. Good content not only increases your rankings for search engines, but the number of shares that it has with readers. All of which can increase your traffic for your website. Something interesting that Google is doing this year is that they are ranking longer blog posts higher on their search engines. On average Google’s first page results are close to 1,900 words long.
Not sure how to write quality content? First, you should be researching what you want to write about. It really does make it easier to figure out what the visitors to your site are going to want to read versus what they aren’t interested in. In addition to just the words, make sure you add videos and images where at all possible. It adds a visual feature to your content and it breaks up the text a bit. Overall though your content needs to be engaging with its readers. You can do this by adding some sort of humor to it, asking a few questions or including thought-provoking points.
#4 – Don’t Discount Social Media Shares
It’s not uncommon for those concerned with organic traffic to forget about the impact that social media can have. They often associate it with just referral traffic, but by sharing your content on social media websites like LinkedIn, Twitter and Facebook, you will usually increase your organic traffic as well. The increase isn’t always huge and might be no more than 5%, but any amount of organic traffic increase is good!
If you are worried about not having a lot of time to share on social media in addition to researching keywords and writing quality content consistently, don’t worry as there are numerous ways to schedule posts! Facebook has it’s on scheduling tools that allow you to schedule when you want to share certain posts ahead of time. HootSuite also offers similar features for all the major social media websites. Now just remember, don’t spam on social media as it could turn readers off and even get you banned from these sites.
# 5 – Taking advantage of Website directory / Gallery
You don’t have to be a part of a website directory or gallery, but if you’re not you are really missing out on organic traffic. Basically, they are outside sites that contains links to other websites. For instance, if the link to your website is included on a website directly then visitors can click on it to be taken directly to your website. These directories and galleries tend to include categories and then links or pictures to websites that fall within that category. They are a great way for individuals to find a lot of resources within a particular category that they are looking for.
The way you can be included in them will vary with each one as each of them tends to have their own requirements. Some may require a fee or an application process. However, many individuals who own a website claim it’s worth it as it helps increase their organic traffic. If you don’t have a lot of money to spend, but still want to be part of a website directory or gallery, CSS Ocean is a great option. It can help you increase your traffic and it’s free!