If you’ve been banking on affiliate marketing to earn you a living, it’s time you take it seriously.
With several other affiliate marketers, you surely are in for a tough competition. How will you stand out? How can you outsmart other reps? How do you convince customers to buy the products and services you promote? How can you finally get high commissions from companies you endorse?
Let us help you with these affiliate marketing tips and tricks. Read on!
1. Only promote high-quality products
Don’t put your credibility on the line for some mediocre products. Always think HIGH-QUALITY. Only endorse and sell products that your customers won’t regret buying. How will you know if a product is of high-qaulity? Use it. Test it. Put yourself in your customer’s shoe and be honest with your judgement.
If you feel a product is not worth a penny, don’t sell it. Protect your reputation and your credibility because as an affiliate, the products you sell say a lot about you. You sure don’t want to be tagged as a bogus and biased marketer.
2. Know your customers
Who are your customers? What are their expectations? Selling affiliate products means addressing the need of your customers. They come to your website for options and solutions, hoping that in just a few clicks they will get what they are looking for.
If you are writing about fashion, affiliate ads irrelevant to it should not appear on the page. Online users who come to your page only have one thing in mind — and that’s fashion. Other products that you will try to sell won’t matter to them. The keyword to keeping your visitor’s interest and making a sale? Relevance!
3. Build trust
How do you build trust? Be honest and sincere with your product reviews and commentaries. Be fair and genuine when you are promoting products. The best foundation for a successful affiliate program is to make your customers feel that you will give them the best value for their money. You can do this through honest-to-goodness contents.
Focusing on relationship with your customers will give you long-term results. Once they feel that you are trustworthy, they will be your driving force — they will recommend your website, they will spread the word about your business and your good reputation, and they will keep on coming back.
4. Be transparent.
When it comes to making online purchases from strangers, buyers are always skeptical. They are wary of spending money even if they like the product. As an affiliate, you have to overcome this by being transparent. Disclose your affiliations and be honest that you will get a commission for every successful sale.
Keep in mind that customers can directly buy the product from the vendor instead through referral links. Give them enough reason why they should shop through your referrals. One thing to convince them is to share your experience with the product and the benefits you get from it. In a nutshell, you have to build your foundation first, and monetize later.
5. Content marketing is everything
Make it a habit to write original, unique and fresh contents for your website. You should also submit blogs to major article directories. Your articles should be informative and interesting enough for readers not to jump-ship to other blog posts. They should also be of high quality to rank in major search engines.
One thing to keep in mind is to make your contents timeless. Think about long-term opportunities. What you will write now should still matter in the future, regardless how information moves forward.
One strategy you can practice is to create connection between your new and old contents. Your old posts could appear as “relevant” articles to your current posts. Some platforms allow “most popular”, “most relevant” and “most recent” blogs shown on every page.
6. Be updated
If you’ve been keeping up with the latest trends, you then know that a lot of things has changed. What worked last year may no longer be relevant this time.
New marketing tools and offerings are up for grabs to improve your affiliate programs. While this may consume some of your time, making small changes to improve your platform will eventually pay off.
Forget about being a lazy bum, instead focus on being updated and in improving your strategy. Start monitoring trends and beat your competitors.
7. Invest on social media
You know what they say about social media? It is for everybody and almost everyone is into it.
Maximize Facebook, Twitter and the what-nots to boost your affiliate marketing career. Use images that will attract engagements from netizens. Posts stories and ideas about the product that will interest your target market. Respond on comments and inquiries promptly.
However, you should know where to draw the line with your social media activities. Don’t post a lot of advertisements or links that would bring visitors to your sales pages. You will only drive them away.
Moreover, never forget about email marketing. It opens a lot of conversion to sales opportunities. Develop a good e-mail content that your target market will bother reading. Avoid subject lines that sound as bad as spam, and forget about letters that would make you appear an unfeeling spam-bot. It should be real and niche-specific that your email subscribers will read and share to their network.
8. Think long-term
First, ask yourself: do you really want to do it? For how long?
Affiliate marketing is no joke. It will give you easy income opportunities if you really are serious about it. It is a long-term project that would take time and effort especially when you are just starting.
Affiliate marketing is a process that starts with building your website, and followed by developing content marketing strategies that will generate you traffic. Afterwards, you can start adding banners and affiliate links that will give you return on investment (ROI).
From time to time, you need to analyze what works for you. Determine the type of contents that give you leads and identify the right placement for advertisements. Basically, it requires a lot of monitoring and assessment before you crack the code to make it big in the world of affiliate.