Influencer marketing is now a buzzword. This is for the fact that it drives 11 times more revenue than your traditional forms of digital advertising. If this isn’t enough to convince you why it needs to be part of your marketing strategy, here are six solid reasons why it should be:
1. Native ads are the new normal
With consumers losing interests over traditional ads that aggressively tell them to buy this and that, changing how you play the game is important. Banners ads are winding down considering that 15 percent of mobile users and 26 percent of desktop consumers use software to block ads from being displayed. This is where native ads through influencer marketing come into the picture. Your influencer marketer won’t directly tell their followers to buy your products. Instead, they will share your brand in a natural setting. No hard-selling. No over-promotion. Just pure storytelling of their good experience with your product or service, which is proven to be effective at this moment.
2. More brands are taking advantage of influencer marketing
Big brands are spending more on influencer marketing. Your competitors are taking advantage of it as well. In fact in 2016, 59 percent of marketers increased their budget for influencer marketing alone. This only proves it matters in any business. While you may not be one of the early adapters, it’s not too late to experience first-hand how beneficial influencer marketing can be.
3. It will boost your credibility
Let’s admit it, customers are getting smarter. Yes you may be searchable in Google and you may have an excellent social media presence, but they won’t instantly jump into the idea of getting your offer or being loyal to your brand. Credibility is the key to gaining customers’ interest. They trust brands recommended by their peers and networks. That is why it can easily be said that an influencer mention will increase your credibility. They will position your brand to their followers as an authority and a reliable provider in your industry.
4. Influencers are now more effective than celebrity endorsers
Everyone knows how it goes with celebritiy endorsement — it screams “paid ads.” You let celebrities endorse your product for a certain figure, hoping to get a higher return on investment. While we are not saying that you should ditch your high-priced endorsers, it doesn’t hurt to get influencers into the mixture. They are more affordable and are more effective because they create contents that won’t raise suspicions whether it’s paid ads or not. It allows you to fly under the radar and gets your brand across the right audience who will likely purchase.
5. It will supplement your SEO work
For the world’s largest brands, 25% of their search results return user-generated contents from social media updates and reviews. Influencer marketing can do the work for you. They will create contents and will often backlink to your website, which will have a strong influence on your search engine rankings. Keep in mind that Google identifies mentions of your brands from social media and influencers; the more people talk about your brand, the more the search engine giant will consider you relevant.
6. You have the right target audience
Influencer marketing won’t be a hit or miss thing. Partnering with influencers who have the same interest as you will position your brand in front of the right target market, at the right place — social media. With 74% of consumers relying on social media for reviews and information before they make purchase decisions, influencers can help magnify your chance to turn a customer query to a close deal. Their followers trust and value what they share, and this is something you should value as well to increase your conversation rate.
Ready to partner with your first influencer? Goodluck and may you find the right one!