In the world of online marketing where the competition is steep, you need a support for your website and social media campaigns — enter a landing page.
Landing pages are one of those that webmasters and marketers take advantage for a better online campaign and higher conversion sale. It is where your customers “land” other than in your website in the purpose of getting their information (name, email, contact numbers, etc.) by filling out contact forms or clicking on a Call to Action button, and eventually turn them into loyal customers.
One of the most popular landing page builders is Instapage. Let’s take a review!
If you need a landing page to step up your game in online marketing, Instapage can give you just that. It was developed for both beginners and expert marketers to build conversion-centric landing pages. It was simplified in the sense that you no longer need to hire web designers or a marketing team to develop your landing page. But rest assured that the design will not be compromised.
Instapage offers useful features including A/B testing, customizable templates, email and social media integration, campaign management and is mobile responsive to name a few.
If truth be told, not all marketers can code or design a web page, and Instapage understand this. With its over 100+ built-in templates that are mobile-friendly, you have an array of templates to choose from. Whether you are looking to build Lead Generation, Webinar, Click Through, Thank You or Mobile App pages, it got you covered.
Moreover, your search optimization tactics can be put to good use especially with keywords, page title, meta description, canonical link URL and favicon.
Ease of Use and A/B testing
One thing you will like about Instapage is it is user-friendly. With its drag-and-drop features, you don’t have to dig deeper to find your way around it. Its interface and marketing tools are designed for the less skilled marketers. Basically, its functionalities are easy to understand that you get to create a landing page almost immediately. How will you start?
First, just sign up for a 30-day trial or to one of Instapage’s plans, create a page, choose your template, name your page, go to settings to edit your page, and hit publish! That looks really easy.
As you work things out, you will eventually end up with a landing page that is professional and is set up for A/B testing.
A/B testing is important because it lets you identify which version of a webpage is performing better. It is a method of comparing and testing versions of website copies, sales emails and even search ads. Moreover, it provides evidence which of your marketing techniques really work and which areas need improvement that will yield higher conversion rates.
A/B testing will also give you a clear understanding of what your customers prefer and how you can give them that through your marketing channels and strategies.
It is typical for online marketers to use tons of apps for a better ad campaign. However, when the apps you are using are not seamlessly integrated, you will be spending more time on it than expected. The good thing is, Instapage launched an integrations dashboard that will help you manage and connect CRM, email and automation tools all in one spot.
Watch the video below to appreciate Instapage’s marketing integrations more:
Instapage offers reasonable and competitive prices. But what is really encouraging, especially for small businesses, is the 30-day free trial. With that, you can test the waters and see if this landing page builder is for you without spending a dime yet.
After the trial, you can upgrade to any subscriptions options:
It is however worth noting that signing up for an annual subscription is more practical because it is 25% more affordable. It is also a good move to choose the Premium plan as it offers full access to team members and it does not limit the client accounts you can create.
When it comes to customer support, Instapage delivers. Aside from the video tutorials, they also have comprehensive step-by-step guides, FAQs and blogs for building and publishing your landing page, testing and data analysis, marketing integration and account management.
Instapage’s help center allows you to “Ask the Community” and connect with fellow marketers. And there’s their live chat support — the hallmark of an excellent customer service. They also offer phone support to customers who signed up for the professional and premium packages.
With its extensive customer support, you can get answers to your inquiries however you want it.
- Easy to understand making Instapage an excellent option for beginners
- Competitive price points, cheaper compared to its competitors
- Customizable landing page builder with over 100 templates
- Variety of marketing integrations
- Automatic and built-in optimization feature
- Mobile-friendly platform
- Live editor that provides drag-and-drop functionality
- Allows multiple accounts from the same email provider to be connected
- Its visual editor has undo/redo command
- Strong customer support
- You have to pay upfront because payments are annual
- Price subscription may spike depending on server and traffic data
- The basic version on Instapage does not offer templates
- There is no custom HTLM form option
Arguably, Instapage is ideal for marketers who want to build a quality and professional landing page. The fact that it doesn’t require much technical skills, because really it is very user-friendly and easy to navigate, is more than enough for you to take your chance with this landing page builder.
More so, Instapage is more affordable and is proven to help marketers especially beginners in promoting their business and improving their conversion rates. So yes, Instapage is certainly a platform you must use!