How do you get visitors to subscribe to your email list? How can you get your first 1000 subscribers? Encouraging people to receive updates from your website is no easy feat. You need to have the right formula for people to follow what you offer. While it would take a lot of work, it is not impossible.
Here are some of the few tactics that can help you get your first 1000 email subscribers!
Irresistible bait is everything
How do you get customers attention? Create an irresistible bait. But how do you do it? Understand your audience. Growing your email list is more about knowing and understanding your target market. It is figuring out what they want and what they are looking for. You have to be a solution to them.
With than in mind, you can create the right bait that will get your customers drown to what you can offer. You should have that one-liner that will make them click and subscribe to your email list. However, the work should not end there. You should deliver. With an interesting bait, people will expect that you have something good to offer, and you should have. The last thing you need is to fail their expectations.
Start with friends and colleagues
You sure have an existing connection on email with your friends and colleagues. Take advantage of it. Invite them directly to sign-up. Send them personal messages telling them what you’ve been up to and why you believe it can be useful for them.
However, don’t spam everyone and only send your email once. Don’t get to a point where you send them messages every now and then just to subscribe. It will only annoy and give them a reason not to consider your offer at all. If you do it right, doing it once is enough. And who knows, they might invite their own list of friends to sign-up too.
Give reasons to subscribe
Don’t expect to get a massive email subscribers without giving up something for free — it could be a free eBook related to your industry or anything that your readers will find really interesting. Whatever it is, it sure will be a potential hit because online users are almost always ready to sign-up for anything to get free stuff or incentives.
Before you decide on the give away, think about it first. Consider your readers and assess what they really want to receive. It will increase your chance in getting more subscribers on your email list.
Write blogs that are worth sharing
Never overlook the power of blogging. It keeps websites going and your readers asking for more. Concentrate on posting impressive, insightful and engaging blog contents. Give your readers a good reason to read more of your articles, something that they can share to their social media friends.
Try reading your past and recent articles and make an assessment as a reader. Would you share it on Facebook, Twitter or in Google+? Would you consider signing up to the email list to get notified for new blog contents? If not, spend time planning and improving your blog contents. If you can’t do it yourself, you can always hire freelance writers to get things done for you.
Take advantage of landing page for email opt-ins
Landing pages exist for a reason, and in this case, it can be used in helping you get that first 1000 email subscribers. While you probably already have an email opt-in set up all throughout your website, it helps to have a landing page that is intended for your visitors in taking the action you want.
Third-party plug-ins such as LeadPages and Instapage can help you build a beautiful and catchy landing page. They will also let you do A/B testing to make sure that your strategy is as effective as it can get and is tailored according to the need of your target market. To know more about Instapage and Leadpages, read this article.
Your web design matters
No one likes awful web design. Internet users are quick to leave websites that are “eye sore.” They always favor websites that look professional, reputable and easy to the eye. Now, take a look at your website and see if the design alone can make your visitors stay. If not, it’s about time you do a major overhaul.
Investing on good web design is worth the cash. While you can save bucks by using free blog templates, premium themes have features that will help you achieve the look you want for your website. They also make a big difference when it comes to creating and placing email opt-in forms for a better position in your website.
Don’t make them leave without an offer
Normally, visitors would close the browser after reading blogs or after few searches on your website. Don’t lose them instantly. Take the opportunity to offer them to sign-up to your email list. Draw their attention to your opt-in offer by letting a lightbox pop up when they hover the mouse to close the tab. It should have a brief yet catchy message that will encourage them to subscribe.
To make sure that you won’t annoy your visitors, the lightbox should only appear once and that is during the time when they are about to leave, not when they are still browsing for information.
All these can get you started in getting your first 1000 email subscribers and more. Just be consistent and patient with your strategies and they will eventually pay off. On the same note, never forget to improvise and try other tactics. Always keep on researching and be updated with the latest trends and techniques for you not to be left behind. Good luck!