The popularity of GIFs has been big for the internet world. Whether you are in Twitter or in Facebook, you will see GIFs. It has been in the social sphere. Your customers are enjoying it. Your competitors have been capitalizing on it. If you haven’t jumped into this trend yet, it’s about time you do so and here are the reasons why:
- GIFs enhance a brand’s message
It is no secret that internet users have a short attention span to texts, even to static images. GIFs offers a solution with its visual content power. They will help deliver your brand’s message in a more effective and appealing way. GIFs also create a demand and an encouragement for your target audience to listen to your brand’s message, giving you an opportunity for a better ROI.
- GIFs drive social engagement
GIFs are built to be shared and easily consumed across social networks, which are now optimized for looping animations. It is a reliable method to create a personality for your brand and to grow your audience. Other than these however, most content marketers employed GIFs to drive attention to their other social media marketing efforts, like promotional posts.
- GIFs are better than images, but cheaper than video
Experts predict that by 2018, 84% of communication will be visual. This is for the fact that content strategists and brands recognized the idea that animations are more appealing than still photos but are way cheaper and easier to create than videos. Not to mention that they address the cravings of today’s audience for creative contents.
- GIFs tell stories
There’s no better way to promote your brand than telling a compelling, brief story. And there’s no better way to do it than capitalizing on GIFs. These animations will get your message across in one powerful, short package. What’s good about GIFs is the fact that you keep your brand’s personality while promoting it in a way that people can relate to and would willingly share in social media. Remember, who does not love to share a good story?
- GIFs promote your brand in an interesting way
Say goodbye to traditional advertising that is wearing people out. It’s about time that you become more creative in promoting your brand to capture customers’ attention. GIFs can create a buzz for your product or service without doing a hard-sell or being too aggressive.
- GIFs increase results
GIFs have their own appeal to the audience. They may be simple and old school but they are downright fun and dynamic. They catch users’ attention and increase engagement, providing a boost in your content marketing.
According to a research by Dell’s email Newsletter, Marketing Shepra, emails embedded with GIFs delivered 42% increase in click-through rates, 103% in conversion rate and 109% total revenue. A similar study by the Email Institute concluded that GIFs increased click-through rates up to 26%.
- GIFs are mobile-friendly
Compared to videos, GIFs have smaller file size and they are easy to upload. They also last for a few seconds, and the auto loop helps increase its effectiveness. In the nutshell, they are mobile-friendly. And you know why it’s important.