When it comes to website traffic, the competition is always tough and the standard is seemingly high. You are often stuck with the dilemma of not getting enough traffic that threatens your business.
While you think you’ve done enough, there might be areas that you have missed and important issues were left unaddressed including the following:
1. You are doing it wrong with content marketing
Write for your audience, not for some robots. While you have to consider content strategies to make sure that your website ranks highly on major search engines, your top priority should be your target readers.
Stop being robotic and boring, instead start delivering fresh, original and interesting contents readers would love to read, and eventually share. Well-researched and unbiased blogs are what the users and search engines need.
On the same note, add photos and videos to your blog. Infographics will also do. All these will add weight to your blog posts and your website in general.
2. You are nowhere to be found in social media
The name of the game has changed, thanks to social media. Everybody is on Facebook, Twitter, Instagram and the what-nots. If you aren’t there, you are doing it wrong.
We are basically in an era where social interaction matters a lot to businesses. You have to be visible where your target market is. Start developing your social presence by posting and sharing ideas and contents that will interest users. Gain followers by giving them something worth following.
However, never be too aggressive and pushy. Hard-selling is a no-no in social media because you will only drive potential customers away. Just be engaging and personal. Share your content, your business and your story in an honest way possible. In short, keep it real.
3. Your website is very, very slow
Everybody hates websites that are very slow. If it takes more than 7 seconds for a website to load, users will eventually leave. They will jump ship to other web pages that can instantly give them what they are looking for.
One thing you have to keep in mind is the importance of user experience. You have to give them the best and it has to start with a fast loading website. It will make visitors stay and browse for more information on your page, and will likely visit it again.
Addressing page speed will not only give you new and repeated visits but will also increase traffic and improve rankings. If you’ll make a few researches, you will find out how search engines position fast loading websites – they are right there on top, in the first 10 positions. Go figure!
4. Your web design screams “awful”
Let’s be honest, we hate awful designs in everything and that includes web designs. Hard on the eyes and cluttered websites turn customers off. When it is so bad, they will ultimately close the browser and will never think of coming back. That is how ugly it is. Is your website like that?
Getting a good design for your website will cost you a few bucks, but it is definitely worth it. It will help in building your brand and in making lasting impression. One rule you can live by is to keep it simple and tailored for your customers. Avoid adding pages and widgets that are unnecessary. Only add what is essential to your business and your customers.
5. Your page is not mobile-friendly
Google made it a point that 56.1% of the world mobile population will have the best internet experience. Hence, websites that are not mobile-friendly end up being on the bottom pages of major search engines.
With the number of smartphone users rising every year, you have to think mobile first. Your website should be mobile responsive, it should include a viewport meta tag, and should have buttons and font sizes suited for smartphones. When it comes to photos and videos, it should be in high resolution to satisfy mobile users.
Studies have it that you should never stop testing on how responsive your website is to mobile devices. Test it out on various phones – Androids, iPhone and Windows. Test every pages and buttons and analyse if it works according to the need of mobile users.
6. Your products or services are not accessible in your website
People who plan to buy items want an easy way out. They don’t like digging at the bottom of a website to successfully order. It is your job to make your products or services easily accessible to end users. Don’t keep them searching and avoid the pain of buying from you.
Your website should be designed in a way that would increase your conversion rate of sales. It should serve as a marketplace where customers would love to keep coming back. This will increase traffic to your website and rankings eventually.
7. You’ve got the wrong SEO team
This should not come as a surprise. Most businesses, especially those who don’t have the know-how of search engine optimization (SEO), choose to hire SEO specialist. While it is a good move, some SEO firms deliver empty promises, risking the visibility and traffic of your website.
Reconsider your choice of SEO expert by looking for the right one. Search for a company that has an extensive experience and proven background in helping businesses, especially small scales, to make it big in the online world. Talk to their experts, ask questions how they can help you, and know how updated they are in terms of Google updates. You will be paying for the services and you deserve to get the best value of it.
Getting enough traffic is no easy feat. It would take time and real hard work. You have to consider several factors, both for the search engines and your target market. The key here is to continue learning and adapting to the changes made by Google and to the demands of the users.