Not all online businesses have the money to spend for marketing their products. For instance, small-scale enterprises don’t have the cash of big corporations that they can gamble on advertisements. However, promoting your products online doesn’t just revolve on money alone. There are few tricks that you can do to reach more customers, introduce your products and earn higher than you expected. Here are six of the best ways to market your business without spending hundreds of dollars. Read on!
1. Blog commenting
How do you leverage the power of top searched articles? Leave comments. One way to market your products and make your website popular is leaving insightful and interesting comments on high-ranking articles. However, keep in mind that this strategy works best when you keep it relevant. Meaning, you only need to comment on blogs that are related to your website and your products.
Internet users are smart enough to identify a click bait. Avoid it. Instead, focus on posting engaging comments that will open up conversation with fellow readers. Once you get it going, they will eventually head over to your website where your products are (trick: leave your website URL on the comment section).
2. Content is everything
What keeps an online business going is content. It is King, no matter how cliché that may sound. Discounts and giveaways may lure customers in but it won’t take awhile before they go looking for other providers. With good contents however, you have a weapon that will keep you relevant and consistent to your audience.
Quality blogs are what people share and talk about in social media. They play a major role in promoting your products. If you will notice, successful businesses share the same value: they post contents for engagement. They value their customers’ interest and the lasting relationship they can built with them over direct and blatant advertising. So start blogging, now!
3. Focus on quality products
It would take more than luck for customers to fully embrace your products. But definitely they will if what you offer is worth the cash. What most businesses don’t realize is how much time they are spending in promoting their brands, but not taking too much time improving their products or services that will offer real value to customers.
One thing you should keep in mind is that quality products last more than mediocre ones. They are always on top, regardless how cut-throat the competition is. They have a way of getting into the customers’ heart. And of course, they are easy to sell. You don’t need to spend big bucks for advertisements. Good products speak for themselves and are often promoted through word of mouth. Yes, your biggest, and most effective, advertisers are your customers!
4. Social Media Promotion
How do you reach thousands of customers? Social media. Your customers are a few clicks away. They are right there waiting for you and you have to maximize that. While you can sign up for several social networks, focus on two or three social channels that will give you the most impact: Facebook and Twiter for instance. You can also choose Instagram or Google+ or whatever is relevant to your business.
After identifying your social media partners, establish your profile. Use a real photo or a business logo for your profile picture, provide contact information (address, contact number, etc), and a brief information about your business and products or services. Then you can start posting updates, photos, videos, etc. Keep them interesting and engaging. It is ideal to have a schedule for your posting. It is also reasonable to limit your posts in a day; three to four posts a day won’t hurt for a start.
If you are willing to spend a little to reach more audience, check out and study Facebook promotions, Twitter Cards, boosted posts on LinkedIn, or sponsored posts in Instagram, depending on which you sign up for. Doing so will help you gain page likes, opt-ins, website traffic and more.
5. Optimize your website
Money may easily come to mind when we talk about optimization. You may also think about SEO firms or SEO experts. However, optimization doesn’t have to be costly. It just need to be learned with a few reading and practicing along the way. Yes, definitely you can do it in your own. While this may sound a little too difficult and time-consuming, it is worth it.
Optimizing your website is an absolute must. You need to do it for your website to be visible in major search engines such as Google, Yahoo and Bing. When you achieve this, you will drive visitors to your website and you increase your chance in marketing your products and in generating ROI. To get you started, you can search for “Beginner’s Guide to SEO” or “how to optimize a website.”
6. Leverage YouTube
Videos will never be outdated. They will always catch the attention of the audience. And what’s a better place than YouTube to upload your videos? If you can create videos that are both creative and informative to market your products, you are in for a potential hit. Not to mention that YouTube videos do appear in search results.
The key here is to think it over and figure out what your customers want to hear and see from you. While your main focus will be your products or services, you have to highly consider the viewers. Don’t be blatant and aggressive in marketing. You can always promote your products in the sense that you still address the need for information of your customers.
Promoting your products online may be difficult especially if you don’t have the money but it is no rocket science. If you will dedicate your time and give a little patience and hard work to it, you will definitely see results that will help your business grow. The list we gave you above are just few of the things you can do, there’s a lot more to add here but certainly, these are good for a start. Good luck!