It is no secret that blogging is the key to a successful online marketing. Your SEO won’t work without it and you won’t have any magic in social media. Generally speaking, blogs are your ticket to making it big in the online world.
Writing, however, is no easy feat. A few sentences here and there won’t simply make the cut. You can’t just throw words everywhere and hope you’ll end up with a piece worth publishing. So yeah, blogging is serious business.
Now, how will you start your first article? Read this guide for you!
- Find your focus
What is your niche? What is the focus of your website? One thing I learned about the internet is that websites should have an objective and specific topic. You can’t play it wide and broad. You need to figure out your niche category and be an expert on it.
- Understand your audience
This is where most beginners in blogging fail — understanding their audience. Remember, you are writing for your target market. You need to have a clear understanding of what they want to hear and read from you. They use the internet for information and you need to give them that especially when they end up browsing your website.
- Develop a writing style
Do you know what separates professional bloggers from the rest? It is their writing style. You should develop your own, something that will give you an edge. Be personal when writing. Give your blog a voice. Your audience should feel as if they are talking to you when they are reading your articles. Build that connection and let your readers know you.
- Avoid jargons and clichés
You are not here to impress your audience with your propensity for the English language, or your spectacular vocabulary skills, or your Thesaurus-like mind. Seriously, forget about jargons and clichés. Sure you can use them in some instances, but never overuse them. They will only make your articles lofty and hard to understand. Just keep it simple and conversational. Use everyday words. Your readers will appreciate it more.
- Research is everything
One good thing about blogging is the information you need are available online. You just need to research your topic and read. On my case, I would read four to six articles that tackle on the topic I’m about to write. In that way, I get good details enough to make one blog, plus I get an idea how other bloggers work.
- Start with a working title
This is when you will start writing your blog and it has to start with a working title. Your working title will be your guide until you finish writing. It will tell you what information needs to be included in your article. However, your working title can still be changed to something more interesting. For instance, your topic is about “how to make money online” and your working title is “steps to make money online,” when you’re done writing, you can change your working title into a final title like “5 Easy Steps to Legitimately Make Money Online.”
- Write an introduction
It is true when people say that your introduction can make or break your article. The first few sentences of your blog should do wonders on your audience. It should be good enough to catch and keep their interest. You can start with a simple fact or statistic, a quote from someone popular (but it should be relevant to your topic), an emphatic statement, or a thought-provoking question. No matter how you start it, think about it first. Don’t rush it.
- Organize the body of your content
Don’t give your readers so much information just because you have researched a lot. Only write those that are important. You can organize the body of your content by using bullets or numbers. For instance, if you will be writing about “how to boost SEO rankings,” the body of your article can contain “7 steps to boosting SEO ranking” with each pointer either in bullets or numbers and a well thought-out explanation for each.
- End it with emphasis
Your conclusion should wrap up everything about your topic. While it doesn’t have to be long, it should satisfy your readers. It should leave an idea to your audience that they have found the answers to their queries. However, you can also encourage your readers for questions or comments on the articles to build connection and open interaction.
Never underestimate the power of proofreading. It helps you see your lapses and improve your articles. Keep in mind that editing your work is as important as writing the entire blog. You don’t need a professional editor for this; you can always do it on your own or have a fellow writer read your work.
- Publish it
Finally, you did it! Congratulations! You can now publish your first blog on your website. But hold it up. You are not totally done yet, not without a featured image for your article. Every blog should have at least one photo for visual presentation. Choose an image that is relevant, and attention-grabbing, to your topic. It will be the one that will appear in social media every time your blog will be shared.
Writing your first article will be difficult, we cannot deny that. You won’t only worry about the topic but also in keeping your sentences and paragraphs in flow. But take my advice on this, I wasn’t good at first, and I’m still working on my craft until now by just writing a lot. It takes hard work and practice to be good in this field. However, it takes more passion to keep it all going. You need to find that reason why you should be blogging. It’s not only for the money or your business. Writing is way more than that and you’ll eventually know why. Welcome to bloggersphere everyone!