Fact of the matter is, online marketers need more than cash and a plan to make a successful run in the online world. It is a business with a cut-throat competition. You will compete with the marketers in your industry, you need to compete for people’s attention, you need to compete to get to the top of major search engines. It is a never-ending competition before you savour the taste of success. And surely, you need all the help you can get to survive and make a cut above the rest.
With that in mind, we listed ten of the most useful online marketing tools you can take advantage of. Read on!
It is somehow given that you cannot move forward with your online marketing without Google Analytics. This is a free tool that is hard to pass up considering that it is Google’s go-to solution in understanding who your visitors are and measuring web traffic.
Google Analytics has an array of features that businesses will find very useful including mobile ad measurement, audience data and reporting, advertising reports, integration with AdWords, AdSense and Google Tag Manager, in-page analytics and data collection and management.
Online marketers need a tool where they can store and manage their files — enter Dropbox. This is one of the most popular and commonly used storage tools because of its ability to act like an internet server. It can store even big files and allows members to view and edit documents.
Dropbox is mostly useful when you have team members located in different locations. This solves the problem concerning emailing back and forth especially with large files.
Talk about search engine optimization and Moz easily comes to mind. Inbound marketers make use of Moz software because of its incredible features including detecting both opportunities and major errors on your website when it comes to SEO, providing keyword and campaign solutions, and identifying which search engines are giving you traffic.
Moz, which is easy to use and navigate, also covers concerns on content, social analytics, ranking and link, and traffic. While this tool isn’t free, the boost it can give to your marketing campaign is definitely worth the cash. Pricing plans range from €95 to €572 a month.
With how social media is playing an important role in the world of internet marketing, it only makes sense that you get a social media managing tool that will help step up your game. HootSuite is a common choice among businesses. Its analytics, engagement tools and cross-platforms capabilities aim to improve your social media campaign.
HootSuite has a free version that will let you work on three social network profiles, and has scheduling capabilities and basic analytics. Its premium plan however offers an all-inclusive features and platforms that will help you manage 100 profiles and add up to nine team users.
Just like photos and videos, infographics are big for businesses and online marketers. What tool are you using to create stunning infographics then? Consider Piktochart! This is a user-friendly program that will let you design creative infographics and with its new version, you’re good to have an upgrade from your usual infographics.
Piktochart will have your designs saved in your account so you can access and edit them anytime.
MailChimp understands your need for a smarter and more effective email marketing. It is one of the few email management tools that companies can really benefit from in terms of capabilities. It’s Forever Free plan features A/B email testing, multi-user accounts, email templates and design options, social sharing, RSS-to-email, subscriber profiles, and campaign archives.
If you want to have the email support and delivery automation features, you can upgrade to the business plan with the pay as you go billing platform.
Google Keyword Planner is your ticket to a successful pay-per-click and Adwords campaigns. It offers countless opportunities in ranking articles for specific keywords and ensuring that your visitors convert.
Google Keyword Planner will let you see how many people searched for a keyword, its competition level and its suggested bid. You can also do location targeting where you will get monthly impressions in your area for that specific keyword. The search volume metrics you will be getting from this tool will help you write blogs that would drive traffic to your website.
A cloud-based Customer Relationship Management (CRM) platform, SalesForce is built to automate the sales process and is designed to generate inbound traffic. Its inbound tool features include custom dashboards, workflows, products and product ordering, case management, lead scoring and contact management system.
SalesForce is a premium tool with service plans that ranges from €24 a month to €239.
We all know how powerful Facebook is. Everyone is there. Your target market is there. Your next customers are there. It is only important that you do something to be noticed by the people who matter to your business. Facebook Audience Insights will help you just that. It will boost your content and market research and will give you information about your audience.
With Facebook Audience Insights, you will have an idea what contents would attract your audience. Since it will give you demographic information, you will be guided in posting and sharing contents that are relevant to your followers, eventually converting them to leads.
We all dread duplicate contents and businesses cannot disregard it. Siteliner will help you with duplicate content analysis by just placing your URL into the site’s search bar and it will give you actionable data such as duplicate, common and unique contents, average page size and page load time, internal and external links, number of words per page, and text-to-HTML ratio.
Siteliner has a premium version but it appears that the free version do just fine and covers almost everything you need.
These are not just the online marketing tools you can use. There are others that we definitely miss on this list. What can you add? Share your thoughts below, we definitely love to hear them! Happy marketing!